Anthony Gonzales
Designer. Illustrator. Brand builder. Entrepreneur. Above all, I'm someone who genuinely loves the process of bringing ideas to life.
Atria Mobile Blood Draw
Atria Mobile Blood Draw is more than a brand I designed—it's a company my wife and I built together from the ground up. Every logo refinement, website page, marketing piece, and patient touchpoint reflects our belief that healthcare should feel personal, convenient, and compassionate. This brand awareness package showcases the visual identity I developed to create a consistent experience across print, digital, and clinical environments. From sales folders and branded supplies to uniforms, labels, and web design, every element was intentionally crafted to build trust, strengthen recognition, and tell the story of a business we're incredibly proud to call our own.
Power Plant MT
Power Plant MT was an opportunity to redefine what a modern cannabis brand could look and feel like. Rather than relying on traditional industry aesthetics, I developed a brand identity inspired by Montana's active lifestyle, expansive landscapes, and Big Sky culture. From the visual identity and packaging direction to the website and brand messaging, every element was designed to reflect the company's core values of conscious consumption, transparency, and community. The result is a cohesive brand experience that feels authentic to Montana—inviting customers to embrace wellness, adventure, and a higher standard of living.
The Civilian Press
The Civilian Press started as my personal creative outlet—a place where I could combine illustration, typography, and storytelling without creative limits. What began as sketchbooks and late-night ideas evolved into an independent apparel brand built around original artwork and meaningful design. I led every aspect of the business, from creating each collection and building the e-commerce experience to product sourcing, photography, marketing, and fulfillment. More than a clothing brand, The Civilian Press became a canvas for my artistic voice and a reminder that great design has the power to tell stories, spark conversations, and build community.
Med2U Lab Services
Helped transform a growing mobile healthcare company by leading its rebranding efforts, marketing strategy, digital presence, and field operations, supporting both business growth and an exceptional patient experience.
CBD Holy Water
CBD Holy Water was conceived as a premium wellness brand that blends Eastern symbolism with modern holistic living. I led the complete brand development, crafting the visual identity, packaging system, website, and marketing assets to create a cohesive customer experience. Drawing inspiration from sacred geometry, spirituality, and nature, the brand was designed to resonate with health-conscious consumers seeking balance, hydration, and mindful living. Every design element works together to position CBD Holy Water as a sophisticated lifestyle product that feels both contemporary and timeless.
Zombie Grill
Zombie Grill was created as a bold, tongue-in-cheek festival food brand inspired by classic horror movies, comic books, and zombie culture. From the memorable tagline, "The Next Best Thing to Brains," to the gritty visual identity, every element was designed to entertain hungry festival crowds before they even reached the counter. I developed the complete brand experience, including the logo, creative direction, apparel, website, signage, menus, and social media. The result was a fun, highly recognizable brand that embraced campy horror while delivering an unforgettable customer experience.
Poster Prints
Posters have always been one of my favorite creative outlets, allowing me to explore new illustration styles, typography, and visual storytelling with every project. From music promotions and apparel graphics to fine art prints and conceptual illustrations, each piece challenged me to experiment with composition, color, and emotion. Together, these works represent years of artistic growth and a passion for creating imagery that captures attention, tells a story, and leaves a lasting impression.
Creative Collection
This gallery showcases a diverse collection of work spanning branding, digital design, illustration, print, advertising, and visual exploration. While each project served a unique purpose, they all share a common goal: creating thoughtful, engaging design that communicates clearly and leaves a lasting impression.
I've been fortunate to wear a lot of hats throughout my life, a touring musician, graphic designer, medical professional, entrepreneur, husband, and father. Each chapter has shaped the way I think, create, and connect with people.
Whether I'm building a brand, illustrating an idea, or solving a business challenge, I draw inspiration from those experiences and the people I've met along the way. Creativity has never been just my profession, it's how I make sense of the world, and it's what continues to motivate me every day.